I spent a lot of time online and I see many blog posts and articles claiming the best MLM System and the unknown MLM secrets. This is great but usually is a rehash of the very classic “yours is bad, mine is better“. Really, based on what? Very often it actually doesn’t give any real point as of why a system is better than another and maybe it fools some people in a first place but it fails to bring the actual complete picture of what actually matters to reach MLM success.

If you have read my blog, you probably know that I have a scientific background and I like everything that is based on a system and everything that can be explained step by step. In this post I will try to reverse engineer what it takes to reach MLM success or at least make any money in your MLM business. if you are not familiar with the term, reverse engineering consists of taking a finished product and starting from this finished state, putting it in pieces and analyzing all the different parts and steps it takes to get to the final product, going backwards.

So, how do I do that for MLM success? Let’s dig into it and we’ll see what we get. The goal is reach MLM success. So what do we need to do that?

7. What is reaching MLM success?

Some people thinking about this too quickly would say that it is “making money”. This answer is too limited. Being (financially) successful in MLM would mean becoming financially independent by generating residual income that will cover 100% of your life expenses. So this is the end results we want. Now, how do you create residual income? What is the step before that?

6. Creating Residual Income?

We could say that we create residual income when we build a large MLM organization. This is true but it’s not detailed enough. A better description would be to say that we create solid residual income when we find strong, motivated business partners and we teach them to do the same. Only when we have duplication we can be sure that we will create a true residual income, not based on our current actions, but on our team member’s actions.

5. So how do we create duplication?

This is where many network marketers fail to do it correctly. To create duplication you must use a MLM system that is independent of your primary business opportunity. You must have a system that will brand YOU instead of branding your MLM company or products. This for multiple reasons, one being that there are so many business opportunities out there that people nowadays want to join people that can help them reach MLM success and not join the “super business opportunity”.

4. Where would we find the MLM business partners?

To sponsor people, we need to find people to look at what we are personally doing. Those would be MLM prospects or MLM leads. This means that people would be interested in what we have to propose to them. Maybe they are not successful in their business and they want to change company. Maybe they don’t have a company yet and they want to find one. Why not ours, we have a good company and we can show them how to duplicate what we are doing.

3. Where do the MLM leads come from?

The leads are a portion of the visitors to your website, blog or MLM lead generation system. So to generate a lot of leads, you will have to generate a lot of traffic to your pages, to your system. If you design your lead capture pages properly, you may see a 20% conversion rate. If you are not an expert, you may see 3% conversion. The higher the conversion, the better of course, so make sure you use pages that are professionally done or study many of them and “copy” what you see. Hey, how do you generate all this traffic?

2. Generate Traffic

This is the critical step and the tipping point of many network marketers. So many people get started in their MLM business and expect that they will see results by doing nothing. Well guess what? If you don’t generate traffic, or to say it differently, you do not talk to anybody about your business, nobody is going to know about it! So how do you generate this traffic? This is where many network marketers are told to make the list of the friends and family, do cold calling, distribute fliers in malls. This works if you put a huge effort into it. It worked for a long time. Personally I’d rather use more up-to-date methods by using the Internet to market. And this traffic can be driven from many sources depending on what marketing methods you decide to use. Personally I like article marketing.

So the first step in my reverse engineering study of a typical MLM business is…

1. Learning How To Do Marketing

Learning the different marketing methods available to create traffic is the first and most important step of all. This is the #1 thing you must know to even be able to start in your MLM business. Remember, we are going backward! If you don’t know how to do marketing, everything else is useless. If you pitch, present or try to convince, you will see a huge amount of rejection and you will not enjoy building your MLM business. If you learn how to do marketing, you will open a whole new window of opportunities that you don’t think are possible.

Conclusion

Here we are, at the number one thing you must do to start building your MLM business. Now, a word of caution here, there are dozens of different marketing methods to choose from and if you start to buy everything you can find to learn how to market, you will end up knowledgeable (with an empty wallet) but you won’t have anything you can apply because it is not structured.

I know what it is, because for many months I was focused on learning everything out there. Well guess what? There is an infinity amount of information available and I was not going anywhere. I probably have about 20GB of marketing material on my computer that I have read and understood but not applied. Don’t do the same mistake.

Now I have found the solution that works for me. It’s a MLM system that includes many aspects of the flow of building a business. By looking at the points above, the system that I use includes #1 with incredible training, #3 with professionally designed lead capture pages, #4 with a great way to present your business to your leads, #5 because everybody can use the same system and fully customize it for them and then #6 and #7 are more a result than a technical part.

The step #2 is where you have to work! Yes building a MLM business is hard work but it is simple with all the great MLM leaders doing the training and sponsors structure within the MLM system, it is an incredible masterpiece. I would not build my business without it!

If you want to read more about how to set up you own MLM Lead Generation System, generate hundreds of leads and create some immediate cash-flow, visit my MLM Success Blog and also check out this MLM Lead Generation System and give me a call to discover how this can help YOU build your MLM business.

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