DG Casual shoes
Advertising strategy, DG Casual shoes started out to become famous
celebrity endorsement model, instead sponsoring sporting events,
such as DG Casual shoes year for the Chinese Basketball League (CBA)
of sponsorship fee is 40 million yuan. Ding Zhizhong that some companies
hire other frivolous spending tens of millions of international stars than
the price, ”we are a cost-effective business.” With brand awareness, the
DG Casual shoes start to break professional boundaries as the manufacturer,
in 2002 started to engage in sports apparel. DG Casual shoes‘ actually very
smooth move, in 2045, the sportswear and sports shoes revenue contribution
comparable. According to one former executive describes DG Casual shoes,
2006, Anta breakthrough two ”million”: selling 10 million pairs of sports shoes,
sports clothing sales 10 million.




