If you’re willing to actually do a tiny bit of work on your direct mail business then you’re well on your way to becoming a master. All that’s needed to do well are the secrets, a little intestinal fortitude and keeping your finger on the pulse. Okay, let’s talk about some things about direct mail

Here are 10 facts you should know about direct mail

1. It is possible to begin a direct mail business with £20. If you do a small mailing of 40 one week to a good list, you are likely to get at least one order, which will pay for your next slightly larger mailing. And so on until you’ve generated enough to arrange bigger and more profitable mailings.

2. It is also possible to begin a direct mail business by obtaining email addresses and emailing the copy and order form to them. But, the initial contact should be a friendly letter asking them if they’d like more information.

3. There are three ways to make a output. You can pay someone to write or produce it for you. You can purchase the resell rights to a product. Or you can write it yourself. All are just as good as each other.

4. The same applies for sales letters for the product. You may pay somebody to do it or obtain a sales letter with the resell rights or you can write your own.

5. People buy what they are buying. So before you select a product you must get on a mailing list for that particular market and check out what’s on the market, what combinations, what similarities. The more exposure you have to a market the better your choice of product will be.

6. No product is perfect. You may vastly improve on a selling product and/or give it a unique twist and make a fortune.

7. When a market is saturated by an output, the market then wants a product of superior quality. This is true of all markets.

8. The best way to sell a product is to write the sales letter before you create the product. Imagine if you wrote a fifty paged book and then couldn’t find any profitable properties to the book. The least risky option is to write a sales letter that you would love to receive first and then craft a book around the benefits in the sales letter. So consider it when you send out cards.

9. When you’re sellinga plenty of output, a rough rule of thumb to work out what you take from the business is to take a third of the output’s sale cost multiplied by the quantity of sales.

10. A secret of the rich is that they only pay themselves what they need and invest the rest.

There is of course a lot more to direct mail than the above but those ten things are universal facts and are used in all prosperous direct mail businesses.